BRANDIFY MARKETING
Lorena Jordan Decker, Founder and Fractional Marketing Strategist | M.S. (Master of Science) in Marketing & Certified Marketing Consultant
"According to the email platform Constant Contact, in 2024, 73% of small business owners reported lacking confidence in their marketing strategies, and many recognized that the absence of a clear strategy or plan can lead to uncertain results and revenue loss. Without a structured approach, owners tend to overspend on ineffective tactics, fail to set measurable goals, and struggle to allocate their marketing budget efficiently—all of which negatively impact revenue."
The good news is that businesses WITH a marketing plan are 6 times more likely to report successful marketing outcomes than those without one. Over the past 20 years, I've been using a simple framework (using proven marketing fundamentals) designed to be effective for solo entrepreneurs to mid-sized businesses.
Are you ready to see what’s possible for your business? Let’s talk about it! Get your FREE 30-minute marketing strategy session with me; it might just be the turning point you’ve been looking for.
Get in touch
A Marketing Plan Development: A Step-by-Step Guide
Marketing challenges lead to a "cycle of procrastination" that prevents businesses from reaching their potential.
Learn below how I develop marketing strategies and marketing plans for a business * to succeed in the modern world. Once I partner with your business, I help provide the tools and resources needed to help your business grow! *Customized per client need or budget.
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Step 1: Understand Your Organization's Strengths, Weaknesses, Opportunities and Threats
Conduct a SWOT/TOWS analysis, gap, competitor research, market research and or needs assessment. Develop the marketing strategies
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Step 2: Set Goals & Develop a Marketing Plan
Set achievable SMART goals and create a marketing plan to reach them.
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Step 3: Acquire Tools & Resources
Gather the tools and resources your organization will need to achieve the business and marketing goals.
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Step 4: Implement & Refine
Implement the plan and refine the plan to ensure successful completion.
No More Random Acts of Marketing
If your marketing and advertising feels like a scattershot of disconnected ideas, you’re not alone. Too many start-ups and small to mid-sized businesses waste precious time and money chasing trends without a clear plan. I bring proven structure and focus to your marketing—so every action connects to your big-picture goals. Through my proven process of "Marketing Made Simple," we’ll replace guesswork with a strategy that’s intentional, measurable, and designed to actually grow your business.
Lorena Jordan Decker, MSM
Hi I’m Lorena — your strategy-first marketing partner. As a Fractional Marketing Strategist, I join your team part-time to deliver the expertise and leadership of a seasoned marketing professional , without the full-time cost. From one-time projects to ongoing support (5–20 hours a month), you get clear direction, consistent momentum, and measurable results.
With 20+ years in corporate marketing, I now work for myself (since 2022) helping solopreneurs and growing businesses cut through the marketing noise, focus on what works, and execute with clarity. Whether it’s building your marketing plan, positioning a new offer, launching a book or podcast, or ensuring your website turns visitors into clients — I connect the dots so every marketing effort moves you closer to your goals.
Notable Marketing Wins
Strategic achievements delivering measurable growth and market impact.
  • Doubled sign-ups (for a SaaS business in NYC) in webinar that lead to new high-value client relationships
  • Orchestrated the high-visibility launch of an author’s debut book, amplifying influence, reach and speaking opportunities
  • Transformed a legal podcast show's top episodes into a published book, and a plethora of content, fueling speaking engagements for the lawyers, guest opportunities to the show, and brand authority
  • Positioned a start-up online tutoring brand as the go-to leader in its niche through targeted growth strategy
  • Guided a healthcare start-up in Atlanta, GA from no marketing to a scalable marketing plan sustaining multi-year momentum.
  • Created a marketing and advertising plan for a portfolio of 12 shopping centers in the north east
Get in Touch and Reach Your Goals
Ready to take your marketing and advertising to the next level? Contact me Lorena Jordan Decker, MSM and let's develop a plan for success. Email, call or schedule yourself directly on my calendar below. I look forward to partnering with you!
Phone: + 202.905.4233 (Eastern Time, USA)